I Want to start a blog but I don’t know what to write about – First Blog Ideas for Beginners

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I want start a blog but dont know what to write about 2 1200 x 675

It’s ironic that my first blog post on this site is about what to write about when starting a blog.  At the same time I think it’s totally relevant to bekeywo a first blog post. ????

The purpose of this article is to help you to come up with blog post ideas when you have no idea what to write about.

Once you’ve read this post, I’m hoping that you will be able to;

  1. Understand what blogging entails (managing your expectations)
  2. How to brainstorm ideas for blog posts
  3. Validate if these are good topics for a long-term blog
  4. Validate whether the topics you have identified can potentially earn you an income.
  5. Shortlist and then finalise your final topic ready to start blogging.

Before starting though, it’s important to set some expectations to answer the question effectively.

Read on.

Table of Contents

Setting and Managing Expectations

Before I try and address some of the various ways to approach the topic, there are several questions and expectations that you need you ask yourself before embarking on a journey of blogging.

What is your understanding of blogging?

What are your expectations from blogging?

  • Are you willing to put in the work consistently?
  • Blogging is HARD work and requires consistent effort to see results.
  • Is it because you’ve heard from other bloggers that you can make tons of money and ‘live the dream’?

What are your reasons for wanting to blog?

  • Do you have a message that you want to share with the world?
    • Is there something new you can bring to the party, add a twist on something or articulate something better?
  • Are you doing it because of the ‘cool’ factor?
  • Is it a hobby or for fun?
  • To earn money as a side income or possibly one day as a full-time blogger?
    • Wanting to blog to earn a living isn’t a bad thing, however, if your primary focus is to blog to earn as much money as quickly as possible, then this might not be a good idea.
  • Do you want to help reader’s with problems, answer questions or provide solutions?
  • Not sure

When first starting out, you won’t have any traffic or engagement and as a result, it will often seem like you’re writing to a mirror.  It WILL take time and this is where most people tend to give up.  Think of it as ‘delayed gratification’.

If you put your reader’s needs first and build trust and credibility, this will be a much better long term approach.

If you hardly know your reader and push products, services and ads down their throats even before you know them, you might not see them again and this can do more damage than good.

Your reason for wanting to blog is very important and with the right intention, you can become very successful.

Now that we’ve got the expectations out of the way, let’s get on with the main event.

Brainstorming

When I tell colleagues, friends and family about the bloggersphere and that they can potentially earn a living from it, they’re generally shocked with disbelief.

The usual response is, “Seriously, you can make money online?”, “I thought it was a scam” or a subtle smile to indicate they think I’ve gone completely mad.

Friends and family usually think you’ve lost the plot and a handful of colleagues are generally fascinated.

This article is all about giving you some ideas on what to write about, so it makes sense that the first thing you should do is conduct a BRAINSTORM.

Below are some first blog post ideas you might find useful and want to consider when thinking about topics to write about.

Who are you writing for?

To have an effective blog that engages with its audience and allows correct targeting, it is incredibly important to know who you’re writing to.

We call this ‘user personas’, ‘avatars’ or ‘ideal customers’.

I don’t want to bog you down by creating a full user persona right now as this can take time.

What I’d suggest is for you to consider the points mentioned below and apply them as part of your ‘blog post identification process’ in the sections in this article.

At each stage this will give you some clarity as to who you are writing for and may spark off further blog post ideas.

  • Do you know who your ideal blog reader is?
  • Do you know what matters to them?
  • What are they struggling with?
  • What are their frustrations?
  • Can you visualise who your reader is?
    • Can you instantly think of someone when you think of this topic?
    • Is this someone you have interacted with in the past (e.g. a colleague, friend, family)
  • Do you know their age, profession and gender?

The above are just ideas, don’t worry if you can’t answer all the questions.  Its just to get those creative juices going.

First Blog Ideas for Beginners – The List

Below you’ll find an array of ideas.

1. What if your bills and expenses were paid…? (following your passions)

Whenever I talk to someone about blogging, I usually ask them about things that they have a passion or interest in.

Here’s a scenario for you to think about. 

If all your bills and expenses were all paid for, is there a particular topic that you can happily talk or write about for free, all day and everyday?

It might not be an easy question to answer right off the bat, but if you get bored easily like me, following a passion or an interest will allow you to stay focused.  This is especially true when it comes to writing content.  You’ll be doing a LOT of this as a blogger so it’s important to have a remote interest in what you’re writing about.

When times are tough, it’s your love and passion for the subject matter that will keep you going.

The fact that you have that passion is one of the key drivers to making your blog a success.

2. Don’t Get Bored

There are a ton of niches out there that are lucrative and can make you a lot of money.

However, they can be incredibly boring and something you may lose interest in.

The temptation to get into a boring niche might be quite high, so if you really can commit to it then do it, otherwise my recommendation would be to stay away.

3. Solving Problems

This one is huge.

Business is essentially about solving problems.

If you can answer people’s questions, provide solutions and help make their lives easier, this will really help you to build a long term audience.

4. Are you the “Go To” Person to provide help?

Do people always seem to rely on you whenever they need help or advice with something?

This can be conversations that you’ve had either online or offline.

Can you cast your mind back to a time where you were asked something and were able to offer a comprehensive answer?

This is a great way to find a topic that you may be able to write about.

Was this a topic you were quite familiar with?

How did you feel when the person received the answer they got?

Was the person happy with their response?

5. Do you get asked the same questions repeatedly by different people?

Leading on from the above point, are there certain questions you are asked over and over again?

If the answer is yes then this maybe something you can write about.

Instead of answering it over and over again.  Why not create a blog post and direct people to it?

6. Meet the needs of people

Think about how you can serve people better?

Is there anything that you can write about to help people in their day to day lives?

7. Can you write better content than other blogs?

Are there blog posts that did not offer the everything you were looking for?

Have you ever come across other blogs and thought to yourself that you can do better?

Can you offer a better experience by elaborating and making the content even more useful to your reader?

8. What Inspires You?

Every time you’re inspired, make a note of it.

Maybe you can write about why you felt it inspired you?

Did it trigger a memory, emotion or a story you can tell that may also help to inspire others?

This inspiration may also inspire others too.

9. What Motivates You?

What makes you get out of bed in the morning?  Maybe its your work, study, being a parent or running your own business to name a few?

Can you share this motivation with others?

10. Is there something you liked as a child

For example, are there particular sports, hobbies or things you did as a child that still brings a smile to your face?

You probably know a lot more than you think and may be able to write with a high degree of fluency.

11. Your Current Job

You might think that you can’t write about your job but you’d be surprised.

Regardless of which profession you are in, there are no doubt problems and challenges that you’ve faced right?

Can you maybe write about these issues and frustrations with the ability to offer solutions to your reader?

For example, how did you carry out a specific piece of work?

Is there a best practice or process that you can advise?

Can you help others to overcome common pitfalls that they might face in their job?

What pitfalls did you face? How did you overcome them?

The great thing about this is that you don’t steer too far off your existing career.

12. Can you teach and share areas of your job to others?

Can you then teach your current professional skills to others?

What are the main bottlenecks or problems that you face?

How did you overcome these issues?

Are there things you wished you knew when you first started that you can help others with?

13. The job you want but don’t have

Do you have a dream profession or career that you are aiming for?

How are you going to achieve this career?

Do you want to write about it and inspire others?

14. Blogging about your journey, goals or objectives

Do you have a unique perspective on your life that you can share with others?

Are there life lessons you’d like to share with the world?

Did you have specific challenges growing up?

For example, are you a working mummy with kids that would like to study academically whilst managing the house?

  1. What are your goals, dreams and outlook on life?
  2. How are you addressing these challenges?
  3. Where are you winning and where can you improve?
  4. How are you going to achieve your goals?

15. What areas of your life would you like to improve on?

What are the current areas of your life you want to improve on?

Do you have any regrets from early life?

Is your life ‘mediocre’ and want to make it more amazing?

What is your definition of ‘amazing’?

How do you intend to improve on these areas?

16. What do you stand for and what matters to you?

Are there any topics/causes that you care deeply for and want the world to know about?

Why is it important to you?

Is there a story behind why you feel so strongly about this cause?

17. What makes you happy, sad and angry?

We experience these emotions many times a day so there is always potentially something to write about,

  1. Are there things that get your emotions going?
  2. Is there something that has made you angry in the last few days that has made you want to vent your frustrations?
  3. On the contrary, is there anything that has made you happy?  Have you achived a milestone in your life you want to let others know about?

There is always something that will make us sad, angry and happy so always potentially something to write about.

18. Can you use your blog as a vehicle to make a difference to people’s lives?

We’ve already talked about what inspires you, but can you inspire others?

Are you someone who can instill positivity in others?

Can you write about experiences that you think can help others with their lives?

Do you see yourself as a mentor to others?

19. Do you belong to a club or a group

Do you play sports or part of a club that you could write about?

For the last two years, I’ve been taking my young boys to learn the art of wrestling.

Not the WWE type but the proper Greco-Roman style of wrestling.

I didn’t know ‘Jack Didley Squat’ (English for ‘nada’) about wrestling when I first started.  However, over time, I’ve picked up so much from those one-hour sessions on a Sunday that I feel I could quite easily write about it.

From the clothing, warm up exercises to the actual moves and grading system, I can write about it quite comfortably even though I’ve never actually wrestled and certainly not an expert.

Similarly, is there a club that you belong to that you could also turn into a blog?

This also opens other opportunities such as being able to get professionals to write content, interview them and also reach out the network you already have.

There is also an opportunity to take unique high-quality pictures and video for your blog posts.

Great for your social profiles too.

20. What kind of legacy would you like to leave behind?

If you were to look back on your life, what are the areas that you would want to be remembered for?

21. What kind of life would you like to build for yourself?

We’ve already talked about your goals and aspirations.

How do you envisage this life to be?

What are your expectations?

Can you write about this?

22. What would you like to teach your children?

This is a hypothetical question that applies to everyone regardless of whether you have children or not.

Is there anything that you could teach your children or feel other kids can benefit from?

What have you learnt from your life that you would like to teach to the light-bearers of our future?

If you were a child again, what would you tell yourself?

23. I’m interested in a Topic but NOT an expert

Is there a topic that you’re really interested in but are NOT an expert in?

You’re probably thinking, “how can I share knowledge on something I know little or nothing about”?

Provided you have a genuine interest in the subject, I think it’s a great reason to start a blog.

Starting a blog in a topic you are unfamiliar with will give you the drive to continue to keep learning and increasing your knowledge.

Secondly, you’ll feel a sense of accountability towards your readers so this will keep you on your toes to acquire more knowledge.

All you need is to be a few steps ahead of your readers and you can add value.

24. Carry a Notebook – If you touch it, note it down

This is an interesting concept that I came across in 2015 when listening to Scott Voelker’s podcast (The Amazing Seller) when he talked about building Amazon FBA businesses.

The notion was around getting product ideas to sell on Amazon, but we can also use this concept to develop niche/topic ideas for our blog.

The idea is simple.  Whatever you touch in the day make a note of it.

At the end of the day, look at your list and there should be something there that you can potentially use to write about.

It may not be a product or an item but you can use it when you feel inspired so you can get those creative juices going.

You can then review what you’ve jotted down and try and get some inspiration for a blog post.

Irrelevant Note: One of my claims to fame was being metioned on one of his Podcasts when I posted a motiviational image on their Facebook group….anyway!

25. Don’t Overthink it

Sitting in front of a laptop screen thinking hard about what to write is counter-intuitive.

You won’t be in a relaxed state and thinking about it won’t magically give you a blog post idea.

It almost reminds me of a Sunday night when I have to force myself to sleep knowing I have work in the morning.

Guess what happens?  You can’t sleep.

Chill bruh!

26. Unclutter your mind

We all have things on our mind, personal, business, work etc.

Unless you’re writing about those things, you won’t do yourself any favours if you’re mind isn’t clear of all the clutter.

Try and declutter your mind.

Is there a place or time of the day/night you can unwind?

The park, library or perhaps when you are driving?

The key is to be relaxed with a clear mind.

I find deep breathing helps when I’m stressed out or feeling anxious.

27. Focus

Use the Pomodoro technique if you struggle to focus.

This will allow you to manage your tasks in smaller chunks.

You can use this technique and apply some of the ideas mentioned above.

28. Do you have access to unique data?

Data is one of the most important modern day commodities.

Some say data is the modern day Gold.

If you have access to unique data or research that might be useful to others, then you can use this as part of your blog.

People absolutely love consuming facts and figures that are from a reliable source.

If you don’t have access to unique data, do you have the ability to conduct research and write about your findings?

29. Your Search History

You can use your search history on platforms such as Google, YouTube, Amazon or other sites to get an idea of blog post ideas.

Were there specific problems that you were trying to find the solutions for?

Were you able to find a solution?

Was the solution good enough to answer your query?

Can you offer a better solution?

30. Following Trends

Looking at trends is a good way to get an idea of what people are talking about.

This can help to get your creative juices and add to that brainstorm you’re creating.

Below are some ideas you may want to consider as part of your research.

Google Trends

Google trends is a really good way to find topic ideas for your blog.

If you need topic ideas, just type in a very high-level topic and then drill down to something that may interest you.

Let’s look at ‘gardening’ as an example of a niche.  Below are trends from Google UK over a 5 year period (2014-2018) .

The graph tells you that from March until August is when the term ‘gardening’ is popular in Google search.

If you have ever been to the UK in the summer or are based in the UK, you know this to be true.

June to August is generally the hottest time of the year.

However, this isn’t really a good term to target as it is way too broad.

Let’s dig a little deeper (no pun intended) and see if we can find something more interesting.

Search by region – You can search by specific areas of the Country if you want a more local based approach.

Or you can look at potential topics and keywords that are on the rise.

I have absolutely no idea what a ‘Hoe Tool’ is (sounds like something out of a rap video) so that looks interesting.

In the second column (related queries), you can navigate through the various pages and identify terms that you may find interesting.

The term ‘tools used for gardening’ looks like a good opportunity.

Let’s select this term and see what it returns

So overly not too great in terms of search popularity but let’s not rule it out just yet.

Let’s think a little ‘outside the box’ and identify other potentially similar terms.

Let’s compare it against the term ‘gardening tools’ and see if it returns any results.

This is much better, at least we know there is a demand for these types of products.

Let’s open a Google incognito tab and search for some of these terms and see if we can think of a few more things to write about.

Let’s use the first term ‘tool used of gardening’ (without quotes)

Scroll down to ‘Searches related to….’

Google thinks that these terms are relevant.

There are a number of pieces of content you can create just by the related searches.

  • ‘gardening tools list with pictures and their uses’ – Great for an FAQ page where you can describe what each tool does and then link out to an affiliate product where you can earn a commission.
  • ‘gardening cleaning tools’

These also corroborate some of the terms that we identified above.

  • ‘garden hand tools’ seems to be a good term to use.

Now let’s change the term to ‘best gardening tools for’ and see what comes back.

Voila.  Now we have some serious blog articles we can write about gardening tools.

They are very specific and address a particular frustration or challenge.

If you are going to be targeting Organic search, then this is a great way to validate your research.

You can use this method for any industry.

As you can see, the first few queries in Google trends didn’t seem like a big opportunity, however, we drilled down and tweaked the queries until we found a list of potential articles that we can write.

Also remember, 15% of searches carried out each day in Google have never been carried out before.

Hopefully, this gives you an idea of what to write about.

By the way, I’m not in the gardening niche so knock yourself out. 🙂

31. Answer The Public

Update: January 2021: Since I wrote this article, AnswerThePublic is now paid tool.

However, you can still take advantage of 3 free searches per day.

AnswerThepublic.com is a great tool.

I use it a fair bit.

Actually, I love it.

It allows you to type in a seed keyword and returns a number of possible questions.

Excuse the gentleman in the animation.

Let’s use the ‘gardening tools’ example and look at some of the results we get back;

As you can see, there are an absolute goldmine of potential articles to write about.

32.  Social Media Platforms

Facebook

You probably use FaceBook right?  If you do, then it’s a great resource for finding topics to write about.

Are you a member of certain groups on Facebook where you either contribute regularly or feel you can contribute valuable advice?

Do you find yourself going to the same groups over and over again?

Are there questions you seem to be answering on various feeds?

What are these topics?

Twitter

Twitter is a fantastic place to engage and network with people.

You can use your timeline to see what people are struggling with, join conversations or you can use the search facility to see if people are talking about some of the points you’ve identified above.

Instagram

Do you have favourite Instagrammers? What do you like about them?

What kind of content do they post?

Are there particular types of content that gets more engagement (likes, comments) than others?

Are people asking specific types of questions in the comments section?  Can these be made into blog posts?

YouTube

Video is huge and is getting bigger and bigger all the time.

There is possibly a video on every possible topic known to humankind.

YouTube is an excellent resource to get an idea on what to blog about.

Are there particular YouTubers/Vloggers you follow or whose work you admire?

Are there any particular video topics that you are always interested in watching?

However, video creation can be slightly more difficult to produce than written content so there is a huge opportunity for video content.

Sorry, I digress.

Pinterest

Pinterest is an image-based search engine.

Pinterest is extremely useful for identifying niche topic ideas.

The more I use Pinterest the more I like it.

This is something I’m guilty of not using much as I’d like to.

There are bloggers that earn full-time incomes just from Pinterest traffic which I find incredible.

Below is a screenshot of Pinterest for mobile.

If we use the example above for “gardening tools” as a broad term, you’ll see that there are several potential sub areas we can possibly create content for.

The sub topics can then be drilled down further to give you even more ideas.

Yes, I know my phone needs to be charged.

LinkedIn

LinkedIn has started to become popular since Microsoft purchased it.

A lot of people overlook LinkedIn as it’s not as popular as the other social media platforms.

However, this is where all the professionals hang out and is a great resource.

There are a ton of groups you can join as well as follow a number of people who you may find interesting.

You can also use the search bar or hashtag to find any interesting topics.

This is a very underutilised platform.

LinkedIn could be very helpful if you’re writing content around a specific profession.

Tip:  LinkedIn is a professional network, which means the readers have a disposable income.

Forums

ReddIt

ReddIt is a very interesting place.  It’s essentially a huge online forum where people can talk about any subject under the sun.

If you’re looking for ideas, on the main homepage you can select the ‘popular’ option will give you an idea of what’s trending.

I tend to stay away from niches that are ‘in the moment’ as its difficult to build a long-term business from them as well as the amount of content you’ll need to write.

From the homepage select the ‘popular’ icon.

This will bring back a list of popular ‘ReddIts’ that have been upvoted by readers.  They’ll be of all sorts of topics.

Make a note of the ones you find interesting that you think you can write about.

Use the search facility to find relevant topics or any ideas you may have.  This is a great way to find out what people are looking at.

There are lots of communities that you can join called ‘Sub-reddits’.  These sub reddits are packed with lots of information.

Below is an example when I searched for ‘Gardening’.

Quora

Quora is a really good place for ideas and research.

You have to create an account, but once you’re in, you can simply browse through the site and view all kinds of Questions and Answers.

Once you like a particular topic you like or are passionate about, you can ascertain a list of questions, or what I do is to follow that topic.  After a while what you’ll see is a customised feed based around your interests.

Let’s use the ‘gardening tools’ example from above.

The screenshot below shows a list of different topics that are all related to gardening tools.

Some of the questions you read are fascinating and give you some great ideas.

Below is a screenshot of some of the questions and answers which are very relevant and useful.

Specialist forums

Many years ago before the arrival of Facebook and social media there was something called forums.

They were run by individuals and run software such as vBuelletin and phpBB.

They were the social media “user generated content” of their time.

They were often referred to as Web 2.0

Yes, the good ‘old days.

Some of the forums had huge engagements between members and there were great conversations with a real sense of community.

If you do come across some of these forums, they may uncover a treasure trove of potential blog posts you could write.

From memory, a lot of people used to ask questions and sometimes people didn’t answer, THAT’S an opportunity.

Also, it’s interesting to see if these questions still stand the test of time and relevant today.

If so then you have potentially evergreen content that could be relevant for years to come.

There a still lots of forums that still exist.

Even if they’re not active, you can still go through the archives and see the types of questions people have asked.

This will give you ideas for blog posts.

Blogs

Are there blogs that you follow or enjoy reading?  Is the content specifically themed?

Can you make the content better? Are there things missing?

Have you read the comments section?  What kind of feedback comments/questions are being posted?

Offline Industry Publications / Magazines / Journals

Do you subscribe or read magazines, or offline publications?

Specific publications in your niche or those you casually read are a great way to get blog post ideas.

You should ask yourself

  • What do I like about this publication?
  • Is there an online version?   If there isn’t an online version, then think of this as an opportunity to build your own online presence.  If this offline publication has an existing audience and good readership then this is a great prospect for your new blog.

Just a note of caution.  This is NOT a green light for you to copy anyone’s work.

You should just use the fact that there is some untapped potential and then use this to develop your own style and content.

33. Pay Attention to the Media

Is there anything happening in the media that has triggered you to write about something?

34. When are you the happiest or at your lowest?

Are there particular times where you are happy or sad?

Do you know why?

Are you happy to share this with others?

Shortlisting Your Topic Ideas

By now I’m hoping you’ve collated at least a few ideas on potential topics you can write about for your blog.

If you have a comprehensive list of topics and niches, then this phase will concentrate on reducing that list down to a manageable short list and then eventually to the final niche that your blog will be about.

Below is a table that you can fill out to give you an idea of which topics might be suitable for you to write about.

Quick Disclaimer:  I can’t guarantee this will work and you will have any success. (sorry have to add that).

Topic / NichePassion KnowledgeWrite for free?LongevityIncome potentialTotal
E.g Gardening Tools4344318 / 25
       
       
       
       
       
       

In the first column, enter the name of the topic.

For each topic, using a score of 1 (worst) to 5 (best), rate yourself on the areas listed in the columns.  Please BE HONEST otherwise this exercise might not be as effective as it should.

The higher the overall score, the better.

TIP:  Just use your gut instinct when allocating scores and don’t overthink it.

  • Topic / Niche – What is the topic/niche area?  You should avoid being too broad/generic.  For example, “makeup” is too broad.  However, something targeted like “bridal makeup for Indian brides” might be a better option.
  • Passion – How passionate are you about the subject? Do you merely have a small interest or are you often told to “shut up” by others because you talk about the subject too much?  The latter could be a good thing from a blogging perspective.
  • Knowledge – How knowledgeable are you in this subject?  If you have knowledge then great, you could be a Subject Matter Expert (SME).  However, if you enter a low score but have tons of passion and are willing to learn and grows there is a huge opportunity here.  Lack of subject knowledge shouldn’t be a hindrance.
  • Write for free? – If your bills and expenses were paid for, could you write about this topic for free?  This is different to passion as you may be passionate about something but not overly obsessed about a particular topic.  I want to ascertain how obsessed who are with something (in a good way of course).
  • Longevity – does the topic/niche allow you to create content for years to come?
    • Think about the types of content you could create for the site for the next few years.
    • How easy is it to come up with fresh content ideas for years to come?
    • Is it an evergreen niche where the content will be relevant for years or a niche with high content turnaround?  For example, products with a short shelf-life.
    • If you’re unsure about the longevity potential, pick a few blogs in the niche you are targeting and see how often they post content.  If most of the sites post regular content (also check their social profiles as well) and have been around a few years then this is a good sign of potential.  You might also want to check out their archives.
  • Income potential – What is the opportunity to earn money from the site?
    • The quickest and easiest way to make money is through selling ad space.  Is there more potential such as the ability to promote products or creating your own product that you could possibly sell in the future?
    • TIP:  If you are unsure about this, look at similar sites in the niche you are interested in and see how they are making money.  Do they place ads on their site, promote products or something else?

Adding Up the Numbers

  • Add up the scores and make a note of the total.
  • Remove any rows where the majority of the columns are 1 or 2.
  • If the columns ‘Passion’, ‘Write for Free’, ‘Longevity’ and ‘Income Potential’ are 3+, then this is a good sign and shows potential.
  • Try and look for consistency across all columns.
  • Avoid columns with a mix of low and high values.  For example, where some are 1-2 and some with 4/5’s.  This is not a good idea.  For example, you might find a lucrative niche but if you’re not passionate about it, you might get bored and give up after a few months.  Look at it hollistically.

Validating your Final Niche / Topic Idea

The last stage is to validate your niche to ensure it has a chance for long term sustainability.

Several points you need to think about are;

  • Can the site drive long term traffic?
  • Is it monetisable?
    • Can it drive enough traffic for Ad Network Monetisation?
    • Are there any affiliate products available?
    • Are current products on the market the products of good quality?
    • Can you make your own product at some point in the future?

It’s ok if you don’t know what any of the above means right now, we can talk about that at a later stage.  This is just to get the mind ticking so you’re thinking more long-term.

The next steps are to get the number of topics down to three and then choose the final topic for your blog….exciting stuff!


Step 1: Analyse the score matrix and get your final list down to 3 topic areas

  1. As mentioned above, the columns where passion, longevity, and income potential score more than 3+ are good opportunities.
  2. Use the score matrix above (and some common sense) to ascertain which topics/niches you think you can blog about.  If you have a big list, this might be quite tough, however its essential to make the decision now to move forward.
  3. If you have columns that all have a score of 4 and above then this is a strong contender for potential niches.
  4. Get this list down to the final 3 niche topics.

Step 2:  Write down 100 blog post title ideas for each of the 3 topic areas. 

These are blog post titles/headings ideas and not the actual articles.

You may be asking, why do I need to do this, it seems quite long winded?  The reason is that it will add some validity around the longevity and opportunity of the niche you’ve identified.  It might save you from heartache later.

If you can feel you can come up with more than 100 post titles, keep going for as long as you can until you can’t stop.  If you find that you’ve been awake for 3 days straight coming up with article posts then we can safely assume its a potential niche. 🙂

If you can’t think of 100 article post titles then the niche may be too narrow and not have much of a future.

If you were to post 1 article per week, that’s 52 articles per year.  That means 104 articles will provide content for 2 years.  If your blog is going to be around for years to come, you need to be able to think of endless content opportunities.

You can think of broader generic categories and then break them down into targeted subcategories.

You might want to write a list of problems that you want to solve or any questions that you have identified.

Do you want to teach your users how to do a ‘thing’?

Once you’ve written down your list of titles, I want you to try and think about the following points;

  1. Which topics did you find the easiest to come up with the article titles for?
  2. Were there any topic titles that you came up with easily without much effort?
  3. Were there any topics that made you smile when you came up with the article titles?
  4. When you were coming up with article titles, was there a spceific person you had in mind that you were writing for?  This will help you to understand your persona.

Step 3:  Write a 1,000 – 1,500-word article for each of your 3 topics. 

Ok so now that you’ve come up with some title ideas for your three niches, I want you to actually WRITE an article.

Try and write each article in a single sitting without little or no assistance from research (put that phone away).

Before you think to yourself “I’m not a good writer”, don’t worry, nobody is when they start out.

I don’t think I’m a good writer either even though I’ve written a fair few articles.

However, that should NOT prevent you from writing.

Practice will only help you improve.

If you don’t believe me, go to YouTube and find a very well-known YouTuber.

Filter by their oldest videos and look at what they posted in their early days…literally!  I rest my case!

So at this point, pause, take a deep breath and strat writing.

Once you’ve written your 3 articles, I want you to think about the following;

  • How easy or hard did you find the writing process?
  • Did you like it or loathe it?
  • How easily did the content flow when you were writing?

The purpose of this exercise was to allow you to appreciate the article writing experience.

This might seem like a slightly long process but it will help save pain and headaches later.  “Short term pain for long term gain”.

Just imagine a scenario where you’ve already started your blog, posted content and put in tons of work and then decide its not for you.  I want you to overcome any obstacles now so you’re fully prepared to go in ‘all guns blazing’.

I still can’t think of any topic ideas

If you still can’t think of any ideas, IT’S OK.

Don’t stress about it.

Just follow the tips above and over time I’m sure something will come to you eventually.

There is always a time and a place for things to happen so just go with the flow.

Just Start Writing

If there are a number of topics you want to write about because you haven’t made up your mind then that’s ok too.

The key here is just to get started and into a routine.

Over time as you gain feedback and understand your readers, the blog will hopefully evolve by itself.

Remember it’s YOUR blog and there’s no set way of doing things.

Conclusion

Hopefully, the info above has given you some ideas on what to start to write about when you have no idea what to blog about.

Just a few points I’d like to summarise.

During your brainstorming process think about the kind of person who will read your content.  This will help you understand your audience better and give you more clarity on how you should approach writing your content.

Understand the problems that you want to help people with and what kind of solutions you can offer/suggest.  Serve your reader and build your credibility first.

Traffic and money should hopefully follow.

Don’t do it just for the money.  You probably won’t make any.

I’m a firm believer that you MUST enjoy what you’re doing so make sure you at least like what you’re writing about.

If you’re confident that you’ve achieved the above and raring to go, the next step is setting up your WordPress blog.

I’d love to hear your feedback.

Please let me know (in the comments below) if you found this article useful, anything I’ve missed and also I’d love to hear your journey and how I can help you.

If you have already been on this journey, I’d love to hear from you and how you came up with ideas for your blog.

References

• https://fizzle.co/sparkline/what-to-write-about
• https://firstsiteguide.com/write-content/
• https://moneysavingmom.com/2014/09/help-figure-topic-blog.html
• https://www.quora.com/I-want-to-write-a-regular-blog-but-I-really-dont-know-what-to-write-about-What-do-I-do
• https://www.startamomblog.com/what-to-blog-about-first-blog-posts/
• https://www.green-umbrella.biz/2016/11/blog-what-to-write/
• https://www.codeinwp.com/blog/what-to-blog-about/
• https://www.blogtyrant.com/start-a-blog-2014/
• https://amylynnandrews.com/how-to-decide-what-to-blog-about/
• https://www.bloggingbasics101.com/how-do-i-start-a-blog/

2 Comments

  1. This is such a great post Zaheer. I am new to the blogging world and i’m sort of learning on the job and no doubt this is one post i will be coming back to over and over again for information. Clearly written, easy to understand and contains a wealth of information. Thank you.

    1. Thank you Pat.

      I really appreciate your kind words.

      If there are any improvements or any other areas that you’d like to suggest then please feel free to let me know and I’d be delighted to help.

      Zaheer 🙂

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